Most kids have been or will be heading back to school over the next couple of weeks.
Altogether now parents: “YES!”
Now it’s time for all of us to relax and do a little learning of our own.
Lesson #1 – What is Smart SEO?
Well, perhaps first we should cover a couple of things that have earned more than a few websites a loss of ranking or a complete de-listing from Google.
I know there are other search engines, but let’s be honest – Google is King.
A recent study conducted by Chitika confirms that no matter which browser is used (even the one that defaults to Bing), Google still grabs the vast majority of searches.
What does this mean to a business owner? It means you want to follow the rules of Google to get your website ranked and keep it there.
The Bad Stuff
What’s good for the Google will be good for all the other search engine sites. None of them want to deliver spammy results.
For instance, that means no keyword stuffing. Have you seen those sites? They obviously look like they were written to simply use as many keywords as possible without regard to information provided. Most of the time they cannot even manage to have sentences in proper English! Sites like those will not hang onto their ranking for long.
Additionally, if a site garners back links by paying for them? Google will sniff those out right away and smack them down.
Now, most people who work as SEO’s already know this but many business owner’s don’t. So if a less than smart or reputable SEO consultant tries to sell you on methods like that, RUN. You might be able to fool Google for a little while, but not for long and after you have lost that trust it is harder to get back in their good graces.
Better to be smart from the start.
What you want to hear from an SEO is talk of organic search engine ranking. Organic, of course, translating to natural.
That includes targeting the best possible combination of keywords, writing content that is informative, conversational and incorporates those keywords but only at a rate of 3-5% per article or page.
Targeted keywords for SEO should also be placed in article titles and tags. And those titles? They should entice the reader to hang around and stay awhile.
Back links are still desirable, but you want to earn them through providing content that is high quality and worthy of being shared via social media channels and linked to from other’s websites or blogs.
Keep it real
That’s really the basic mantra. Don’t do anything spammy or artificial. Target and tailor those keywords to your ideal customer. Not only will you climb higher in the rankings, but you will be able to stay there.
The best part of all? You’ll be converting those visitors to paying customers at a higher rate of return than ever.